Vera Bradley
One of the biggest manufacturers of handbags and related accessories, Vera Bradley was established in 1982 to cater to the then need of feminine themed bags. The company was founded by Barbara Bradley Baekgaard and Patricia Miller. They decided to concentrate on the niche for feminine bags as they have noticed the lack of bags for women. Cornering the market during that time, the company quickly became popular and the name Vera Bradley became synonymous to great looking bags for women. Producing brightly colored bags in with fashion, the mass appeal and highly fashionable design of Vera Bradley is always a trait found in their bags.
Aside from cornering the market, Vera Bradley’s success is also in their products. Vera Bradley is among the few companies that are constantly producing different types of bags for different purposes. From the traditional handbags and backpack to laptop bags geared toward female techies, Vera Bradley is always geared towards women of different career and different lifestyles. Today, Vera Bradley is one of the most successful private companies in the US as they reportedly earn at least $100 million a year. In most cities of the country, Vera Bradley stores are put up and there are thousands of online retailers of their bags.
Vera Bradley designs are kept fresh by the company continuously releasing new designs every January and July and also retiring older designs at the same time. This keep Vera Bradley designs from ever getting stale because there is almost always something new on the horizon. The company also shakes things up from time to time by having limited edition Vera Bradley designs, in which only a limited number of a new design is manufactured and when the item is sold out, that is it. This makes these items wanted commodities by many shoppers and these limited edition Vera Bradley designs tend to sell at much higher prices that regular Vera Bradley designs.
You can find many Vera Bradley products at most of retail stores. Currently Vera Bradley designs are being sold at over thirty five hundred retail locations across the United States. Most of these stores carry a good variety of designs. However, if you are interested in a less popular design, you Many have better luck finding the product you want by visiting one of the numerous stand alone Vera Bradley stores that have recently opened. because these stores only stock only Vera Bradley designs, they will carry a lot more of the Vera Bradley patterns and designs you are interested in than regular retail stores will. Additionally, these stores will be able to directly order from the manufacturer any Vera Bradley designs they do not currently have in stock.
You can also find Vera Bradley designs at online stores. however, a downside to buying online is that you will not be able to physically see the product in person until after you purchase it. for this reason, make sure that the site you order from has a quality return policy. Such a policy will allow you to return a product no question asked for a certain amount of time after purchase, usually at least thirty days. this will allow you to try out the product or products you order to see if they fit your style. this will also help to protect you in case you accidentally purchase imitation Vera Bradley instead of the real thing.